Exterior renovation with focus on the need to capitalize on the oceanfront views and lively, outdoor seating area that also faces a city-owned stage that has live bands. Secondary focus was to make the exterior seem larger than it is as it is swallowed up by multi-level hotels. Since renovation, Chix has seen their sales doubled over the previous summer months and created a community buzz.
Scope of Work:
Exterior renderings and renovation ideas & design working with architect and CAD operator to ensure final vision matches structureal needs
FF&E purchasing including lighting, vintage bathing suit wall, outdoor patio tables and chairs, etc.
Branding and identity design to include logo, in-house marketing, apparel design and building feature mermaids
Revamp of existing signage to keep all structural elements but match exterior renovation feel with new paint scheme
Presentation layout for permits and approvals
Minor bar and dining room renovation - 2015
Banquet room renovation for large party regular dining room seating and semi-private dining space for special events
Chix Seaside Grille & Bar
Virginia Beach, VA