Focus:
Exterior renovation with focus on the need to capitalize on the oceanfront views and lively, outdoor seating area that also faces a city-owned stage that has live bands. Secondary focus was to make the exterior seem larger than it is as it is swallowed up by multi-level hotels. Since renovation, Chix has seen their sales doubled over the previous summer months and created a community buzz. 

Scope of Work:

  • Exterior renderings and renovation ideas & design working with architect and CAD operator to ensure final vision matches structureal needs

  • FF&E purchasing including lighting, vintage bathing suit wall, outdoor patio tables and chairs, etc.

  • Branding and identity design to include logo, in-house marketing, apparel design and building feature mermaids

  • Revamp of existing signage to keep all structural elements but match exterior renovation feel with new paint scheme

  • Presentation layout for permits and approvals

  • Minor bar and dining room renovation - 2015

  • Banquet room renovation for large party regular dining room seating and semi-private dining space for special events 

Chix Seaside Grille & Bar

Spring 2017

Virginia Beach, VA

Conceptual Drawings/Renderings:

Concept Branding:

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