Focus:
Exterior renovation with focus on the need to capitalize on the oceanfront views and lively, outdoor seating area that also faces a city-owned stage that has live bands. Secondary focus was to make the exterior seem larger than it is as it is swallowed up by multi-level hotels. Since renovation, Chix has seen their sales doubled over the previous summer months and created a community buzz.
Scope of Work:
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Exterior renderings and renovation ideas & design working with architect and CAD operator to ensure final vision matches structureal needs
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FF&E purchasing including lighting, vintage bathing suit wall, outdoor patio tables and chairs, etc.
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Branding and identity design to include logo, in-house marketing, apparel design and building feature mermaids
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Revamp of existing signage to keep all structural elements but match exterior renovation feel with new paint scheme
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Presentation layout for permits and approvals
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Minor bar and dining room renovation - 2015
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Banquet room renovation for large party regular dining room seating and semi-private dining space for special events

Chix Seaside Grille & Bar
Spring 2017
Virginia Beach, VA
